eCommerce Website for Knuckles Valley Plantations
A farm-to-consumer Ceylon spice, tea and coffee brand — one WooCommerce storefront connecting family plantations in Sri Lanka to shoppers in Australia and beyond.
Live · knucklesvalley.com
A single-origin brand with two homes
Knuckles Valley Plantations grows and processes Ceylon cinnamon, tea, coffee, spices, honey and wellness botanicals on family estates in Karandeniya, Sri Lanka — and sells them from an Australian base in Cannington, Western Australia. The brand needed a storefront that could carry a credible, provenance-led farm-to-consumer story and sell across grades and formats (cinnamon sticks, ground spice, essential oils, tea grades) without overwhelming the shopper — while speaking to both an Australian retail audience and a wider global one across knucklesvalley.com and knucklesvalley.com.au.
A storefront organised around the produce
We built a WooCommerce storefront structured around product families — Cinnamon, Coffees, Teas, Spices and Wellness — rather than a flat SKU list, so each product can carry its grades and formats cleanly. The design leads with provenance: the family, the estates, GAP certification and the "direct from our plantations to your hands" promise that organic-food buyers look for. Content and health-benefit pages reinforce the brand's "where nature meets excellence" positioning and the direct, middleman-free model.
One brand home, two markets
Knuckles Valley now has a single, scalable brand home: an Australian-facing storefront and the wider Sri-Lankan-origin story under one identity, ready to grow its catalogue as new harvests and product ranges come online.
Could we do this for you?
Tell us about your project and we'll come back with a plan — not a sales pitch.
