Halal Butcher E-Commerce Platform for Meatmart Australia

Selling fresh meat isn't selling a product

Most online butchers in Australia run on Shopify or a generic WooCommerce/WordPress template. That works for selling a product — it does not work for the realities of selling fresh meat that must move through a cold chain.

• A weekly delivery route plan — Mon = North, Tue = East, Wed = West, Thu = South.
• A 5 kg minimum-order gate, and a 20 kg bulk threshold that switches lead times.
• Mixed pricing — most cuts sold per kilogram, but sausage rolls and rissoles sold per piece.
• Halal trust signals (AFIC / ICCV certification) that need first-class treatment, not a generic "About us" page.

The brief was a custom storefront that respects those operational constraints from the database up — not bolted on as Shopify apps.

A storefront that respects the cold chain

Perth's first fully online halal butcher, built on Laravel 11 + Filament 3 with Alpine.js and Tailwind, Redis-backed queues and SMS.

• Pricing-unit system — a backed PHP enum (per-kg vs per-piece) snapshotted onto every order line, so a later switch to per-piece never made the display layer lie.
• Perth zone-by-weekday delivery — live postcode quotes (debounced) return the matched zone, fee and earliest delivery date before the customer commits; out-of-zone postcodes get a special-request path.
• Weight-tiered cold-chain bag pricing — charged per cart by actual weight (normal vs insulated bags), not per-bag rounding.
• Phone-OTP checkout — same-device Twilio SMS OTP (Redis-backed, hashed, throttled) replacing friction-heavy email verification, with guest-cart preservation across login.
• Two-step checkout with an explicit T&C agreement and a terms_accepted_at audit trail.
• Filament admin — WordPress-style product editor, inline customer creation for phone orders, settings, delivery zones and SMS order alerts that stay inert until credentials are added.
• Halal-first design — AFIC / ICCV / HACCP certifications as a first-class homepage block and persistent footer badges.

Operationally correct, not just online

The platform models the real business rather than forcing the business to fit a template. The owner runs deliveries, pricing units, products and settings from Filament without deploys; SMS keeps customers and staff in the loop; and snapshot-on-order data integrity means an invoice rendered six months later still shows the unit, price and SKU as they were at purchase. Every customer-facing surface reads one source of truth — the listing and the checkout can't disagree.