Japanese Vehicle Export Platform for TOCO International

A decade of WordPress that couldn't scale

TOCO International had run on a heavily-customised WordPress build for over a decade, serving buyers in 90+ countries shipping Japanese trucks, kei vehicles, SUVs and passenger cars from Yokohama. Every new feature meant another plugin, every layout change another template fork, every redeploy a manual SQL fix.

Three problems drove the rebuild: data integrity — the same vehicle's price was read from a different column on the card, the detail page, PayPal checkout and the CIF calculator, which had been silently multiplying insurance by 100× on ten ports (quoting a $1,500 Honda Acty at $132,946); admin friction — adding one vehicle took fifteen minutes across three plugin screens; and mobile — the detail page and CIF calculator broke below 1024px, with organic mobile bounce over 70%.

One platform, one source of truth

We replaced it with a Laravel 13 + Filament v5 rebuild that ships features in days, holds its data integrity end-to-end, and gives the small admin team a panel they can actually use — live at the same URL with zero downtime and a one-shot migration of 130 owner-stock vehicles.

• Storefront — a faceted vehicle listing with chip filters, a horizontal detail page carrying all 22 spec fields, Hot Deal / New / Sold ribbons, and a scored single-query Related Vehicles strip.
• Total Price (CIF) calculator — per-port insurance, maintenance and pre-inspection fees on one precedence chain that clamps bad data so it can't produce a wrong answer.
• One source of truth for price — effectivePriceFob() drives every surface: cards, detail, PayPal & bank checkout, CIF, JSON-LD and the API, so the listing and the checkout can never disagree.
• Filament v5 admin — 19 resources spanning vehicle CRUD, a tabbed CMS page editor, settings, ports, quotes, orders and inquiries.
• Sanctum-backed /api/v1 — 16 endpoints (vehicles, makes, CIF, auth, favourites, quotes, push tokens) ready for the planned Expo mobile app.
• Performance & SEO — WebP srcset, eager LCP images, AutoDealer + Vehicle + FAQ JSON-LD, and a four-part sitemap index.

Features by lunchtime, prices that agree

The most concrete win is time-to-feature: new CMS pages are added by picking a template, new vehicle attributes are live by lunchtime, and the team adds a vehicle in under three minutes instead of fifteen. PageSpeed on the heaviest page moved from 28/41 to 73/92, Search Console reports zero structural errors, and the vehicle pages pass Google's Rich Results tests for Vehicle and Offer schema. The Sanctum API was built into the foundations, so TOCO's upcoming Expo app starts from a stable contract rather than negotiating one.